The AiTO Quality Charter

AiTO (the Association of Independent Tour Operators) is an association of independently-minded companies specialising in particular areas or types of holiday and sharing a common dedication to high standards of quality and personal service. AiTO defines quality as providing a level of satisfaction which, based upon the holiday information provided by the tour operator, aims to meet or exceed a customers reasonable expectations, regardless of the type of holiday sold or the price paid.

THIS IS HOW WE AIM TO ACHIEVE IT

Accurate Brochures

AiTO members ensure that their brochures clearly and accurately describe the holidays and services offered.

Product Improvements

AiTO members listen to their customers and welcome suggestions for improving standards. All customers receive a post-holiday questionnaire.

Professional Service

AiTO members are committed to high standards of personal service, maintained by the thorough training of employees.

Financial Security

AiTO takes care to ensure that all members comply with current UK Government Regulations regarding the protection of clients money.

Exclusive Membership

AiTO has strict membership criteria which must be satisfied before new companies are allowed to join. All members must adhere to a rigorous Code of Business Practice which governs their operational conduct.

Environmental Issues

AiTO is committed to raising the level of environmental awareness within the industry.

In the unlikely event that a dispute between an AiTO member and customer cannot be resolved amicably, AiTOs low-cost Independent Dispute Settlement Service may be called upon by either side to bring the matter to a speedy and acceptable conclusion. This service is only available to clients who book and reside in the UK.